House of Mua Mua

House of MuaMua, established in 2016, is an Italian high-fashion house that blends irony with bold femininity. Guided by the philosophy "I don’t give a chic," the brand embraces a playful approach to style.

For creative director Ludovica Virga, fashion is all about fun and should never be taken too seriously. As she puts it, "I’ll save the world one sparkle at a time."